Introduction The term Hair Spa is synonymous with the treatment, conditioning, and nourishment ofdamaged hair. This term became the heart of the Legal battle between the world-renownedcosmetic brand L'Oréal and…
Asavari MathurMarch 29, 2023
Brand owners have an important responsibility to protect their hard-earned trademarks. After dedicating countless hours bringing a unique business name, logo, tagline, and other elements together into perfect harmony –…
Asavari MathurFebruary 13, 2023
Companies build their reputations on the backs of their products and services, which they market under a variety of brand names! For instance, when you think of Cadbury, you probably…
Shruhita AmitOctober 13, 2022
Introduction Counterfeiting is a worldwide issue that currently affects virtually everyone involved in the business. It is not uncommon to encounter counterfeit versions of popular brands like GUCCI, Woodlands, Adidas,…
Anagha Sheerya and Shruhita AmitSeptember 23, 2022
Introduction: An investable strategy focuses on the allocation of capital resources towards a business goal. It has been around for a while and is effective in mitigating risk and guiding…
Vaishnavi Joshi and September 17, 2022
Introduction: Competition and competitors are inevitable for everyone. For technology-based industry which is booming at a rapid pace, the competition is especially fierce. With such competition, comes worry and the…
Vaishnavi JoshiSeptember 10, 2022
INTRODUCTION In the last two decades’ businesses have had to adapt and modify the way they sell their goods and services. Businesses have had to establish themselves on online platforms…
Asavari MathurAugust 26, 2022
The importance of IP in metaverse is essential if you want to protect your virtual properties and ideas. Before you start building anything, it is important to understand the importance…
Vaishnavi JoshiAugust 2, 2022
Financial technology, or FinTech, has seen some ground-breaking innovations in recent years that have the potential to change the way the financial ecosystem operates in the coming decades. The cutting-edge…
Asavari MathurJuly 6, 2022