Introduction Branding has become an integral aspect of today's corporate practices. In its most basic definition, it is the process of associating a name, logo, slogan, or another identifier with…
ItIntroduction Companies build their reputations on the backs of their products and services, which they market under a variety of brand names! For instance, when you think of Cadbury, you…
Introduction Counterfeiting is a worldwide issue that currently affects virtually everyone involved in the business. It is not uncommon to encounter counterfeit versions of popular brands like GUCCI, Woodlands, Adidas,…