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How to Incentivize an Inventor?

Introduction In a world where innovation and creativity drive progress and solve complex problems, inventors play a crucial role. However, it's not always easy to encourage these imaginative minds to…

Amit Koshal and Muskaan MandhyanFebruary 9, 2023

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Why does an investor love patents?

Introduction Are you trying to figure out why investors value patents? Intellectual property is undoubtedly one of the most valuable assets today, and it's no wonder that investors are constantly…

Prayank Khandelwal and Muskaan MandhyanFebruary 9, 2023

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Common Mistakes to Avoid as a Brand

Introduction Branding has become an integral aspect of today's corporate practices. In its most basic definition, it is the process of associating a name, logo, slogan, or another identifier with…

Asavari Mathur and Shruhita AmitNovember 2, 2022

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Buzz around: Copyright Infringement

Introduction How many times have you bought or used products with words "copyright protected" printed on them? It could be a Video-on-disc (DVD) movie, CD, book, eBook, app, photograph, or…

Muskaan Mandhyan and Vaishnavi JoshiNovember 2, 2022

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5 Things to Know Before Starting a Franchise Business!

Introduction: Franchising is one of the fastest-growing business models worldwide. The franchise business model is growing tremendously because it provides a method to own a business without having to establish…

Muskaan Mandhyan and Vaishnavi JoshiOctober 19, 2022

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Tricks to Boost Your Revenue Using Intellectual Property

ItIntroduction Companies build their reputations on the backs of their products and services, which they market under a variety of brand names! For instance, when you think of Cadbury, you…

Shruhita AmitOctober 13, 2022

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5 Ways To Stop Counterfeiting Of Your Brand

Introduction Counterfeiting is a worldwide issue that currently affects virtually everyone involved in the business. It is not uncommon to encounter counterfeit versions of popular brands like GUCCI, Woodlands, Adidas,…

Anagha Sheerya and Shruhita AmitSeptember 23, 2022

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Is Your Startup Investable?

Introduction: An investable strategy focuses on the allocation of capital resources towards a business goal. It has been around for a while and is effective in mitigating risk and guiding…

Vaishnavi Joshi and September 17, 2022

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How to Safeguard your Invention?

Introduction: Competition and competitors are inevitable for everyone. For technology-based industry which is booming at a rapid pace, the competition is especially fierce. With such competition, comes worry and the…

Vaishnavi JoshiSeptember 10, 2022

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6 Ways To Protect Your Brand

INTRODUCTION In the last two decades’ businesses have had to protect, adapt and modify the way they sell their goods and services. Businesses have had to establish themselves on online…

Asavari MathurAugust 26, 2022

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